Serenity – Beauty Within will only collect data you submit via the ‘Request a Callback’ service for the purpose of using this information to call or email you back at your convenience. The service collects the following personal data: First Name, Contact Number, and optionally an Email Address. Your personal information is treated with the utmost care and will never be sold or passed on to third parties. This data will be stored only for as long as necessary. If you wish to amend your data, or have us delete it, you are within rights to do this – please simply email us at firstname.lastname@example.org with your request.